Terms of Use, Privacy Policy & Intellectual Property

What We Collect and Why

We do not collect payment card information, Social Security numbers, government ID numbers, health information, or biometric data. We do not knowingly collect information from children under 13 (see COPPA, 15 U.S.C. § 6501).

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, our legal basis for processing your personal data is:

• Article 6(1)(b) - Contractual necessity: Processing your contact form submission is necessary to respond to your inquiry and, if applicable, to enter into or perform a consulting engagement.
• Article 6(1)(f) - Legitimate interests: Anonymized analytics help us understand how the Site is used and improve it. These interests do not override your data-protection rights.

Optional Workforce Planning Information

Engagement requesters may submit aggregate workforce figures, business unit and role categories, capacity assumptions, and a reporting date. Do not include employee names, individual salaries, medical information, or individual leave records. Authorized MIS staff use this information for engagement preparation and resource planning, not employee scoring. Intake copies expire after 90 days. Figures imported into an engagement, including the original customer submission and the last verified snapshot, remain in that engagement record until it is deleted. The request notification includes an intake reference; access to the stored figures requires company-portal authentication. Contact us to request correction or deletion.

How We Use Your Information

We use information we collect to:

• Respond to inquiries and provide requested services
• Prepare consulting proposals, scopes of work, and pricing estimates
• Communicate with you about engagements you initiate
• Improve Site content and user experience
• Meet legal obligations and enforce these Terms

We do not sell, rent, or trade your personal information to third parties. We do not use personal data for automated profiling or algorithmic decision-making that produces legal or similarly significant effects on you.

Cookies and Analytics

The Site uses Vercel Analytics, a first-party, privacy-focused analytics service. Vercel Analytics does not use cookies, does not store persistent identifiers, and does not collect personally identifiable information. Page-view data is aggregated and anonymized. No cookie consent banner is required for this analytics configuration under the ePrivacy Directive (2002/58/EC, as amended by 2009/136/EC) because no persistent tracking cookies are set. We do not run advertising trackers, behavioral retargeting, or third-party ad networks.

The Site also performs its own first-party measurement on our infrastructure. It records daily aggregate counts only: which pages were viewed, which external sites referred visitors, and which campaign tags arrived. It sets no cookies and stores nothing on your device. Visitor counts are estimated using a salted one-way hash of network address and browser type that is computed transiently, added to a statistical sketch (which supports counting but cannot list or identify anyone), and never stored; the salt is random and is discarded monthly, so visits in one month cannot be linked to visits in another. No per-visitor record exists. Assessment URLs are reduced to the instrument name before counting, and query strings are never recorded.

We also keep monthly operational counts of things you do on purpose: how many contact, speaking, download and waitlist forms were submitted, and how many diagnostic sessions were created and completed. These are whole numbers only. Nothing in them records who submitted a form, what you wrote in it, or which count belongs to which person, and no count can be traced back to an individual submission. They are separate from the information you send us in the form itself, which reaches our inbox as an ordinary email and is covered under Data Retention below. Assessments that run entirely in your browser are never counted, because counting a completion would mean transmitting something, and those pages promise your answers are never sent to us.

Instrument Research (Optional)

Participants in a team diagnostic are offered, after they have submitted their answers and seen their own result, the chance to contribute those answers to research on whether the instrument measures what it claims to. It is optional, it is asked separately from the diagnostic itself, and declining changes nothing about the result you receive.

A contribution contains your answer to each question as a number, an identifier and content fingerprint for the exact instrument version you answered, your organization’s sector, size and transformation stage as broad bands, your function and level where your organizer recorded them from a fixed list, how long the diagnostic took you, the month you contributed, and a one-way key derived from your organization’s name. It contains no name, no email address, no job title, no organization name, no team or response identifier, and no timestamp for when you answered. There is no path from a contributed record back to a person, including for us.

Contributions are used only to test the instrument. They are never sold, never published as your organization’s result, never used to market to you, and never shown to your facilitator or colleagues. They are kept for up to five years from the date of contribution and then deleted automatically, separately from the ninety-day retention on team diagnostic data, which is unchanged.

You are given a withdrawal code once, at the moment you contribute. We store only a one-way hash of it, so we cannot recover it for you and cannot use it to find you. Presenting it at missionintelsystems.com/research-participation deletes the record permanently. Because a contribution carries no identity, we cannot show you your own record or correct it; deletion is the right the design can honor, and it is why the code exists. Assessments that run entirely in your browser are never included in this program and are never asked, because those pages promise your answers are never sent to us.

Data Retention

Contact form submissions are retained for as long as necessary to respond to your inquiry and for a reasonable period afterward to manage any resulting engagement. Assessment results emailed to our advisory inbox are retained in accordance with our internal email retention practices. Anonymized analytics data is retained by Vercel per their data retention policies. Our first-party aggregate traffic and operational counts, which contain no personal data, are deleted automatically after twelve months. We do not retain personal data beyond the period necessary for the purposes described above or as required by law.

Your Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal data:

To exercise any of these rights, contact us at privacy@missionintelsystems.com. We will respond within 30 days (GDPR) or 45 days (CCPA), as applicable. We may need to verify your identity before processing your request.

Email Communications (CAN-SPAM)

Any commercial email we send complies with the CAN-SPAM Act, 15 U.S.C. §§ 7701–7713. Each commercial email identifies the sender, includes a physical mailing address, and provides a clear mechanism to opt out of future messages. Opt-out requests will be honored promptly. The Site does not operate an email newsletter at this time; any future newsletter will require affirmative opt-in consent.

International Data Transfers

If you are located outside the United States, please be aware that information you submit through the Site will be transferred to and processed in the United States. By using the Site, you consent to this transfer. For transfers from the EEA or UK to the United States, we rely on the derogation under GDPR Article 49(1)(b) (transfer necessary for the performance of a contract with the data subject) for contact form submissions, and on legitimate interests (Art. 6(1)(f)) for anonymized analytics.

Copyright

All original content on this Site - including articles, frameworks, assessment methodologies, scoring algorithms, written copy, and graphical elements - together with the book Builders Build, is the original work of Mission Intelligence Systems LLC and/or Dan Flynn and is protected by copyright under 17 U.S.C. § 102 et seq. (United States Copyright Act) and corresponding provisions of the Berne Convention for the Protection of Literary and Artistic Works (1886, as revised). Copyright protection arises automatically upon creation and fixation; no registration is required to establish rights.

© 2026 Mission Intelligence Systems LLC. All rights reserved.

No part of this Site may be reproduced, distributed, publicly performed, or prepared as a derivative work without the prior written permission of Mission Intelligence Systems LLC, except for brief quotations in reviews, journalism, academic citation, or commentary - consistent with the principles of fair use under 17 U.S.C. § 107. Fair use analysis is fact-specific; if you are uncertain whether your intended use qualifies, please contact us before reproducing content.

Trademarks

The following is a trademark of Mission Intelligence Systems LLC. Common-law trademark rights in the mark have been established through continuous and distinctive commercial use, consistent with 15 U.S.C. § 1125(a) (Lanham Act):

• The Four A's of Organizational Readiness™

This mark may not be used without the prior written permission of Mission Intelligence Systems LLC. Unauthorized use in a manner likely to cause confusion, mistake, or deception as to the source, affiliation, or sponsorship of goods or services constitutes trademark infringement and unfair competition under the Lanham Act and applicable state law.

The trademark symbol denotes an unregistered mark claimed under common law. USPTO registration applications may be pending or in preparation.

Assessment Methodology

The diagnostic assessments on this Site - including the scoring models, dimensional weights, behavioral anchors, cross-dimension insight logic, and interpretation language - are proprietary methodologies developed by Mission Intelligence Systems LLC. Their reproduction or adaptation in any commercial or institutional context is prohibited without a written license agreement.

DMCA Notice

If you believe that content on this Site infringes your copyright, please notify us in writing pursuant to 17 U.S.C. § 512 (Digital Millennium Copyright Act). Your notice must include: (1) identification of the copyrighted work; (2) identification of the infringing material; (3) your contact information; (4) a statement of good-faith belief that the use is not authorized; (5) a statement under penalty of perjury that the information is accurate and that you are authorized to act on behalf of the copyright owner; and (6) your signature. Send DMCA notices to legal@missionintelsystems.com.

Scholarly References

Articles and assessments on this Site cite published scholarly works and industry frameworks in accordance with academic fair-use conventions. Citations are included for attribution and verification purposes. Mission Intelligence Systems LLC is not affiliated with or endorsed by the authors, publishers, or organizations cited. All referenced works remain the property of their respective rights holders.